A podcast for UK founders
Not the success stories from people 10 steps ahead. Honest, practical conversations with founders who just figured out the thing you're stuck on right now — the workstreams, the automation, the AI decisions.
Goal: 1,000 founders building alongside us.
Most founder content points up at people 10 steps ahead. SoundMud points sideways at people who just solved what you're stuck on right now.
Practical conversations about the actual workstreams. The automation stack. The AI decisions. The trade-offs nobody talks about on a conference stage.
UK-based, founder-focused, and built with sustainability as a design principle not an afterthought.
"Does this move us forward, and does it leave something better than we found it?"
Guests who solved last month what you're solving today not keynote speakers recalling decisions from a decade ago.
Listener voices feed back into content. Repeat guests build on earlier conversations. Knowledge moves in all directions.
Sustainability isn't a badge here. It's a constraint we design around, from how we record to who we partner with.
Honest. Practical. No glamour just the stuff that actually builds a business.
A conversation with early-stage founder Shef Nandhra, building two ventures simultaneously. Her current projects, challenges, and next steps — no polished retrospective, just the real stuff.
SoundMud is available on all major platforms. Links below will update when the first episode drops.
New episodes, behind-the-scenes on building the show, and our sustainability updates. No noise. No spam. Unsubscribe any time.